Job Purpose

• The position will be responsible for managing and administering marketing and business development plans and initiatives (such as prospecting for new leads, market scan for potential corporates, organizing corporate forums, making presentations) for the SACCO to improve its market position and achieve financial growth.

• He / She will promote an environment based on values of Customer focus, Integrity, Reliability and Innovation.

Duties and Responsibilities

• Develop and implement the Sacco Marketing Plan.

• Spearhead all internal and external communications for the business including brand identity, corporate image, media liaison and Public Relations.

• Planning and overseeing new marketing initiatives and ensure marketing campaigns are executed within budget limits.

• Develop new business relationships, generate and negotiate new income for the Sacco at an agreed growth oriented annual target and follow through on potential new business opportunities

• Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving

• internal priorities; recommending equity investments and quality membership of corporate and individual members.

• Contribute to the growth of the Saccos' media presence and engagement by creating, updating and monitoring the website and social media accounts and facilitating social media promotional campaigns.

• Oversee recruitment of new members by setting up initiatives that will support acquisition. Champion Deposits and Savings mobilization to ensure the Sacco achieve its intended targets

• Ensuring regular, timely and effective members and stakeholders communication.

• Provide education and training programs to the Sacco members

• Handling all marketing and public relations activities of the Sacco

• Promotion of all Sacco products for member uptake

• Ensure member retention through relationship management, group and company visitation as per the marketing plan and weekly schedules.

• Keep abreast of the industry trends

• Customer satisfaction survey to determine trends and areas of improvement

• Preparation of monthly business report

• Updating member statements

• Executing the loan management process.

• Continuously assess and improve operational processes to enhance efficiency, reduce costs and improve service quality.

• Prepare and present periodic reports on their operations in areas such as member engagement etc.

• Perform any other duty as may be assigned from time to time.

Skills and Attributes

• Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business.

• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients.

• Exceptional organization skills and a strong work ethic.

• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.

• Ability to handle pressure and meet deadlines

• Good understanding of the internal policies, systems and procedures of a SACCO

• Creative and innovative.

• Strong understanding of SACCO operations, loan processing, and financial management.

• Proficiency in SACCO software and MS Office Suite (Word, Excel, PowerPoint).

•  Excellent interpersonal and communication skills.

• Strong problem-solving skills and ability to handle member inquiries and complaints effectively.

Qualifications & Experience

• Demonstrated commitment to ethics, integrity and transparency.

• A business-related degree, preferably in Marketing.

• At least 3 years’ experience in marketing, bookkeeping and accounting in a financial institution, preferably a SACCO environment.

• A diploma in Cooperative management will be an added advantage.

• Ability to lead and work within a team.

• Market intelligence and business development skills.